Uncover How Patron Loyalty Accelerates Growth

Most arts organizations spend a significant percentage of their marketing budgets to attract new ticket buyers rather than retaining their current patrons.

If arts organizations were to refocus their marketing spend on re-attendance and reached a 5-percent patron retention rate, they could expect a 25-percent to 95-percent increase in profit.

Chapter 1 of the 2019 Spektrix Insights Report provides organizations with benchmarks to compare their retention and re-attendance KPIs to the wider arts industry. Explore how high-performing arts organizations constructed patron loyalty programs that:

  • Enhanced the patron experience with personalized offers
  • Increased revenue from patron secondary spend
  • Drove up re-attendance through automated marketing campaigns

Discover how arts organizations built relationships with new ticket buyers, developed patron loyalty, and increased revenue.

Download Chapter 1 of the 2019 Insights Report