Uncover How Patron Loyalty Accelerates Growth
Most arts organizations spend a significant percentage of their marketing budgets to attract new ticket buyers rather than retaining their current patrons.
If arts organizations were to refocus their marketing spend on re-attendance and reached a 5-percent patron retention rate, they could expect a 25-percent to 95-percent increase in profit.
Chapter 1 of the 2019 Spektrix Insights Report provides organizations with benchmarks to compare their retention and re-attendance KPIs to the wider arts industry. Explore how high-performing arts organizations constructed patron loyalty programs that:
- Enhanced the patron experience with personalized offers
- Increased revenue from patron secondary spend
- Drove up re-attendance through automated marketing campaigns
Discover how arts organizations built relationships with new ticket buyers, developed patron loyalty, and increased revenue.