Drive Up Retention and Donations with Personalized Email Marketing Campaigns

Connecting with patrons in a crowded marketing landscape has grown increasingly expensive for arts organizations.

To communicate with their patrons, increase attendance, and facilitate individual donations, arts marketers have embraced personalized email marketing campaigns.

Chapter 3 of the 2019 Spektrix Insights Report provides organizations with benchmarks to compare open rates and click-through-rates with the top 10% of arts organizations. Explore how high-performing arts organizations executed personalized email marketing campaigns that:

  • Leveraged email segmentation strategies to boost ROI
  • Increased engagement and ticket sales with relevant, targeted emails 
  • Iterated and improved campaign performance with shared reporting between ticketing, marketing, and fundraising  

Discover how arts organizations maximized return on investment from personalized email marketing campaigns.

Download Chapter 3 of the 2019 Insights Report