Drive Up Retention and Donations with Personalized Email Marketing Campaigns
Connecting with patrons in a crowded marketing landscape has grown increasingly expensive for arts organizations.
To communicate with their patrons, increase attendance, and facilitate individual donations, arts marketers have embraced personalized email marketing campaigns.
Chapter 3 of the 2019 Spektrix Insights Report provides organizations with benchmarks to compare open rates and click-through-rates with the top 10% of arts organizations. Explore how high-performing arts organizations executed personalized email marketing campaigns that:
- Leveraged email segmentation strategies to boost ROI
- Increased engagement and ticket sales with relevant, targeted emails
- Iterated and improved campaign performance with shared reporting between ticketing, marketing, and fundraising
Discover how arts organizations maximized return on investment from personalized email marketing campaigns.