Increase Revenue from Online Transactions
Websites have become the primary touchpoint between arts organizations and their patrons. But online checkout processes are often confusing for patrons and impede them from completing their orders.
To improve online conversion rates and maximize revenue, box office professionals are creating intuitive, mobile-first checkout processes.
Chapter 4 of the 2019 Spektrix Insights Report provides box office professionals with benchmarks to compare online conversion rates, patron device usage, and online revenue. Uncover how top-performing arts organizations created intuitive checkout processes that lead to:
- Increased revenue from online transactions
- Annual growth in mobile conversion rates
Download Chapter 4 to compare online checkout performance and identify opportunities to increase revenue from online transactions.